HOW TO DESIGN, DEVELOP, AND MARKET HEALTH CARE SEMINARS

By:
RONALD J. FRIEDMAN
PENNY ALTMAN

    Are you looking for new ways to augment your income?  Do you have special expertise in areas that might interest others (either professionals or the lay public)?  Can you teach what you know?  Would you like to increase the community's perception of you as an expert?  If so, offering seminars and workshops can be a very rewarding and satisfying endeavor!  There is a tremendous - and growing - market for quality programs on just about every topic, and health care presentations are in very high demand.
    This book covers every imaginable aspect for the entrepreneur who wants to launch a successful workshop/seminar business with a minimum of effort and cost.  Early sections discuss how to choose your topic, the niches where you can find an audience, and the development of a marketing plan to sell your program.  The business of conducting seminars is then discussed, including how to set up your program and other administrative concerns, and how to do financial planning.  Once your program is ready, the book guides you through the presentation itself and demonstrates effective evaluation processes to improve and refine your work.  Finally, the authors show you how to look at your programs from different perspectives to learn how to modify the successful ones for new and different audiences.
    Included are numerous checklists, evaluation guides, references and resources, plus sample forms and flyers that you can use to organize, market, and conduct your workshops and seminars.

REVIEWS

"Not only is this book an excellent reference, it was delightful to read.  The examples are practical throughout.  I found the information about the financial aspects of seminar planning especially helpful.  I have read a lot of books on this subject and this is the best yet.  I would definitely recommend it to my students and colleagues."
     *Kathleen Walsh Spencer, RN, Nurse Educator, Bloomfield Hills, Michigan

"This book truly is the best 'step by step' manual for the successful design and production of seminars that I have ever read.  Not only does it provide valuable information, but the information really works.  It has afforded me the opportunity to benefit from the experience of others without having to make the same mistakes."
     *Jay H. Berk, PhD, Clinical Psychologist, Psychological and Behavioral Consultants, Cleveland, Ohio

"How to Design, Develop, and Market Health Care Seminars is the most practical and comprehensive book on this subject I have seen.  It tells any professional the details of how to successfully market themselves through informational.  Friedman and Altman are leaders in this field."
     *Guy T. Doyal, PhD, Chief of Psychology, St. John Hospital and Medical Center, Grosse Pointe, Michigan