addition to titles by first time authors, we have also published many books by
experienced authors who have previously worked with larger publishers. There are
a number of good reasons why you should consider allowing Professional Resource
Press to develop your valuable manuscript into a published book:
other publishers, all PRP acquisition and series editors are experienced
practicing mental health professionals. We use other mental health specialists
as consulting editors when we feel manuscripts need additional editorial
expertise. At the present time, all of our editors are professional
psychologists. We feel we have a definite edge in understanding and managing
your manuscript to produce the best possible presentation of your ideas. Our
editors can provide detailed constructive feedback and collegial support to help
you throughout the editorial process (from rough outline to final published
manuscript). We publish a limited number of new titles annually and each new
project gets our personal attention. Our files contain numerous letters from
authors thanking us for our special attention to their manuscripts. All of our
editors and managers adhere to the highest ethical standards of the American
Psychological Association; you can rest assured that all marketing and promotion
of your title will be ethically appropriate.
a small publisher, we carefully control the entire book production and promotion
process. This means less chance for slip-ups or a breakdown in communication.
Unlike most larger publishers, we encourage author
involvement throughout the editorial and production process.
promotional materials receive rave reviews from both our customers and our
authors. We work with outstanding artists and designers to produce the best
possible advertisements and marketing materials. You will always be proud of the
ethically appropriate and effective advertisements, announcements, newsletters,
and catalogs that feature your work. Our limited production of new titles allows
us to prominently feature all new titles in our targeted mailings, small (6-8
page) newsletters, seasonal catalogs, and journal/newsletter advertisements.
Your valuable book will never be lost in the fine print of a hefty catalog.
of our authors take advantage of our special author discounts and sell large
quantities of their titles when they present workshops. Others circulate our
individualized book announcements/order forms for their titles or arrange for
workshop sponsors to sell their books. Unlike larger publishers, we can respond
very rapidly to requests for announcements, posters, and special book shipments.
- One of the most effective means to market professional books is direct mail (i.e.,
catalogs, emails, and specialized mailings to appropriate mental health
professionals). We have developed and maintain the nation's largest, most accurate, and up-to-date mailing list of practicing mental
health professionals (over 100,000 names). In addition to current customers, we
continuously mail promotional materials to our in-house list of licensed
psychologists, clinical social workers, school psychologists, marriage and
family therapists, related mental health professionals, clinical training
facilities, and mental health centers, hospitals, and specialized
training/treatment programs. Since we control the primary mailing list that is
used to market our publications, we can target mailings to the specific
professionals who are most likely to buy your book. Although we are a small
company, we have a mailing list that is highly regarded (and rented) by many of
the nation's largest publishers. When we find other publishers of applied
resources with quality customer lists, we also "trade" names and use their lists
to expand our market. Sales of some of our titles are enhanced through mailings
utilizing lists from professional associations and special clinical interest
groups. We also prominently exhibit our titles at a number of national,
regional, and state association conventions. In short, PRP is extremely
effective in marketing its titles.
customers recognize the consistently high quality and usefulness of our titles,
appreciate our reasonable prices, and report remarkable satisfaction with our
customer service. Our reputation as a quality publisher will help sell your
book; our customers trust us and assume that our new offerings will provide the
same level of assistance in their practices as the prior titles they purchased.
In other words, you will profit from the company you keep.
work hard to maintain the satisfaction and loyalty of our customers. All orders
are shipped within 2 working days; we offer an unconditional 30 day guarantee on
everything we sell (very little is returned); and our highly personalized
customer service is consistently praised on the customer feedback cards that
accompany every order (e.g., "I can't believe how fast I got my order, I'm used
to waiting 4 to 10 weeks - and sometimes longer . . . You made a mistake on my
order, but made things right immediately . . . Your staff is knowledgeable,
courteous, professional, and very helpful . . . Keep up the good work . . . I
really like doing business with you. . . ."). Colleagues who are interested in
your title will never dread ordering from us and you will never hear complaints
about your publisher if you publish with PRP.
authors want to see their ideas widely disseminated. Our books are distributed
through Amazon.com, Barnes & Noble, Baker & Taylor, Associated Book
Exhibit, and many national and regional booksellers. Our titles have also been
adopted by several national book clubs.
POINTS TO CONSIDER BEFORE YOU WRITE
the ranks of practicing psychologists (and other health care professionals) are
many frustrated potential authors. The Professional Resource Press would like to
encourage you to write, but we also caution you to be realistic about
publishing. Preparing even a brief manuscript requires discipline and can be
it is important to determine if you are really serious about writing. An obvious
question is, do you have something important to share
with others? Will it add in some significant way to information that is already
available? Are you willing to devote the time and energy required to write and
revise a manuscript?
if you are serious about getting published, it is important to consider
realistically how to organize your efforts. You will probably need to schedule
regular blocks of time for manuscript preparation. It may be best to get away
from the stresses of your office for this purpose. Unless you make writing a
regular priority, it probably won't get done. Also, you should prepare your
manuscript on a computer, preferably IBM compatible, because we (and most
publishers) require that a copy of your work be submitted electronically.
it is important to plan your manuscript carefully. You should have specific
goals and objectives for your writing. Your manuscript should be based on a
well-formulated outline. Manuscripts should make use of descriptive headings and
subheadings. Paragraphs should be carefully organized to follow in a logical
sequence, and redundancy should be avoided.
it is important to write clearly. Sentences should be concise and avoid
unnecessary jargon. Also, it's usually best to avoid excessive use of quotes or
underlining for emphasis. It is essential that you obtain a copy of the current
Publication Manual of the American Psychological Association; almost all
publishers in the behavioral sciences require that manuscripts adhere to "APA
YOUR BOOK PROPOSAL
Below is an excellent guide for
those who are considering writing a book. (Portions were written by Eileen Kennedy-Moore, PhD,
and adapted here with her permission. Dr. Kennedy-Moore has written or
co-authored four books. Her website address is: www.eileenkennedymore.com.)
If you want to write a nonfiction
book, first decide who your audience is. Parents? Professionals? Students? Teens? It's very hard to write for more than one of these
groups at the same time - they want different things from a book - so you are
better off targeting one group. Then imagine that audience, what their concerns
are, what they want from the book, what they appreciate, and so on. This will
help in deciding what should and shouldn't be included in your book. Remember that our company, Professional Resource Press (PRP), only
publishes books for professionals. No self-help guides. No titles for parents,
teens, or high school or undergraduate students.
Next, make a "mind map" to
brainstorm about the whole book. Write the main topic in the center of a paper,
then draw branching lines out from the center with
subtopics and subsubtopics. This will help you see how
your ideas fit together; where you have a lot to say; where you don't. You may
discover that what you thought was a subtopic is actually the main topic and
Once you have a sense of your
audience and your topic, write a proposal that makes the case that 1) you have
an idea that is big enough for a book, not just an article; 2) people will want
to buy this book; and 3) you are qualified to write it. The proposal is
necessary for the submission process, but it is also a great exercise for
organizing your thoughts.
DO NOT write the whole book before
submitting a proposal, because most publishers will want to have some input concerning
your tone and focus. The AUTHOR
QUESTIONNARE section of this Guide tells you what Professional Resource and most
other publishers need to consider your proposal.
you've written a proposal and a sample chapter, and revised both until they are
as polished as possible, it's time to submit. You will need to make some
decisions about where your book best fits.
careful to avoid scammers: you should NOT have to pay to have an editor or agent
read your materials.
to a good source to find out more about your options for publishers. Talk to
other authors, go to the publisher's website (ours is www.prpress.com),
or consult a good directory. One of the best resources for finding appropriate
publishers, acquisition editors, and just about anything of importance to
publishing is Literary Marketplace (LMP) (www.literarymarketplace.com/).
Addresses, phone numbers, and email addresses are included as well as lots of
other great information about every US publisher. It is considered the
"Directory of the American Book Publishing Industry." LMP is very expensive;
however, you should be able to find a copy in any fairly large library. Another
source of information on getting published is an inexpensive niche guide that
Larry Ritt, PRP's president, wrote several years ago for Division 42 of APA.
you are going for an academic publisher, you can submit directly. For
professional and academic works, you do not need an agent. Agents are primarily
helpful if you have a lay audience book and want to deal with a very large
publisher (e.g., Simon & Schuster).
rejection. It's just part of the process. Your proposed title may not "fit" with
the other titles that a publisher has already published. The publisher's market
may not mesh with your title. Do not expect much feedback if you are rejected;
most publishers receive too many proposals to respond to every one. PRP tries to
respond promptly (within a week or two); many publishers are somewhat slower. Be
FOR PUBLISHING WITH PRP
that PRP doesn't publish: 1. Self-help books; 2. Books without an applied
professional focus; 3. Novels or other works of fiction.
The Professional Resource Press offers a wide variety of publishing formats
for sharing your expetise with professional
colleagues. These include brief contributions for inclusion in our
Practitioner's Resource Series of highly focused clinical guidebooks;
full-length hardbound and paperbound books; ebooks;
DVDs; and CD-ROMs. The following sections will provide more information on these
Proposals for the Practitioner Resource Series
series presents an excellent opportunity to write a short book on a specific
clinical or consulting topic.
for the Practitioner's Resource Series are typically 60 to 100
double-spaced pages in length.
manuscript includes a detailed table of contents (in lieu of an index), an
abstract, no more than 50 selected references, and very few figures or tables.
on specialized topics outside of the editor's areas of expertise may be
reviewed/edited by one of our consulting editors.
emphasis in this series is to keep quality very high, topics timely, and costs
to the buyer as low as possible. Given the current economic realities of mental
health practice, this seems essential.
of titles in this series receive a royalty as specified in the standard author's
agreement that is issued after a proposal/manuscript is accepted. Royalties are
less than the royalties on longer and more expensive works. There are never
If you would like to submit a proposal for a title in this series, please send
a detailed outline of your proposed book according to the above guidelines. In
the letter that accompanies your proposal, please specify that this is a
Practitioner's Resource Series submission.
Titles in this series are vigorously marketed through special promotions,
specialized mailing, and prepublication reviews. A number of titles in this
series have been adopted as supplemental graduate texts or selections for
national book clubs.
way in which you present a book length manuscript or an idea for a book to a
publisher is extremely important. The guidelines outlined by Dr. Kennedy-Moore
and Dr. Ritt should be followed.
Depending on the topic, you might consider editing rather than authoring a
book. Edited books present a unique opportunity to constructively integrate
diverse but related ideas and perspectives concerning an important topic.
Editing is considerably different from authoring a book, and the editor is faced
with the task of helping numerous authors, who may not know each other, work
together to produce a well integrated volume that systematically covers a
topical area. Edited works are sometimes criticized because they tend to be
uneven in their style and content. Good editors carefully conceptualize the
objectives for their book, invite appropriate authors to meet those objectives,
provide detailed guidelines to insure consistency of style and format across
chapters, and then provide editorial guidance and direction to all of the
authors as they outline, write, and revise their chapters. From our perspective,
it is much more difficult to produce a quality edited book than a book with a
Please send these materials and the information in the Author Questionnaire to
Lawrence G. Ritt, PhD, Professional Resource Press, P.O. Box 3197, Sarasota, FL 34230-3197. If you have any questions or need additional
information before you submit your book proposal, please do not hesitate to
contact Dr. Ritt.
AND CONTENT CONSIDERATIONS
Authors should keep in mind that the primary readers for most of our books are
practitioners as opposed to academicians or researchers. In terms of writing
style, we encourage a concise, professional, but not overly formal
manuscript. For example, writing in the first person is acceptable. Also, bear
in mind that our readers are likely to be interested in an author's practical
clinical experiences and brief case examples.
All manuscripts are examined for suitable style and accurate content. Comments
are frequently solicited from consulting editors who have special expertise in
the content area. Manuscripts that do not meet our standards may be returned for
revisions or rejected at our discretion.
Efforts to write clearly and accurately early in the manuscript preparation process can prevent frustrations after an author submits his or her manuscript
to our editors. We want the first draft of the manuscript we receive to
represent the author's best effort. This is very important! Many of our
authors arrange to have their manuscripts critiqued by one or more professional
colleagues throughout the writing process; the quality of manuscripts we receive
is usually much higher when the author has subjected his or her work to this
type of careful review and critical feedback prior to sending us his or her
final work product.
ETHICAL AND LEGAL CONCERNS
All authors must be aware of the ethical and legal issues involved in authorship.
These include such important considerations as confidentiality, plagiarism,
copyrights, and libel. A publisher cannot assume legal responsibility for what
you write, and it is up to you to insure that your manuscript carefully
considers the rights of others. For example, it is important that you avoid
unnecessary or unjustified statements which might raise questions about the
character, judgment, morals, or ethics of another individual. Please refer to
the ethical guidelines and ethical casebooks for your profession for specific
guidance regarding appropriate presentations of your material. Please rest
assured that we attempt to assist our authors in meeting their ethical and legal
obligations; however, we do not accept responsibility for any statements or
actions by our authors that are illegal and/or unethical. The Professional Resource Exchange/Professional Resource Press aspires to meet the
highest ethical standards of the American Psychological Association and
publishing trade in the promotion and marketing of our titles.
to Reprint Material.
If your work incorporates previously published or copyrighted material, you are
responsible for delivering an assignment of copyright or satisfactory
authorization to reprint the material. In general, we recommend that authors
seek permission to reprint quotes or recognizable paraphrases of more than 250
words from any single source. NOTE: Some publishers (e.g., Guilford
Publications) require permission for any reprinted material
regardless of length. Permission should also be obtained for all tables
and figures from other sources. This would apply even to material you have
authored if the copyright is held by someone else. It is impossible for us to
check the source of everything an author writes; therefore, you need to assume
responsibility for obtaining appropriate copyright consents and waivers.
Permission forms are available through our Sarasota office, and we are quite
willing to help authors who have questions about this process.
For a variety of legal and ethical reasons, it is extremely important that
authors protect the identities of individuals who are the subjects of case
illustrations. Changing an individual's name may not provide enough protection
when citing case examples; information that might lead to disclosure of an
identity could be something as simple as the notation of a specific profession,
location, or age. Therefore, we recommend that authors obtain written permission
from clients before preparing case examples for publication. In all cases, any
clues that might disclose a client's identity should be modified. It is also
advisable to note in the preface or on the copyright page that identifying
information has been changed to protect the confidentiality of individuals
discussed in case examples.
For the sake of consistency, we ask all authors to follow the general style
specified in the most recent edition of the Publication Manual of the
American Psychological Association. Major elements of APA style include the
citation of references in the text (no footnotes, please!), the format of the
reference section at the end of the manuscript or chapter, and the appropriate
use of headings and subheadings. Also, authors should avoid the use of sexist
language. In most instances, this can be accomplished by use of plural forms of
pronouns and verbs or phrases such as "he or she." Please do not use words such
as "s/he" or "he/she." In general, it is important to write clearly and have
your manuscript well-organized. The "Author's Manuscript Checklist" of this
guide should be helpful as you prepare your manuscript. Additional detailed
instructions for manuscript preparation are also provided after a proposal has
We always need three printed copies of your manuscript. In addition, we require
authors to submit a copy of their manuscript electronically.
Prepare your manuscript in an IBM-compatible format and send us a copy of your
manuscript files on CD-ROM or as an email attachment. Please include the
name and the title of your contribution.
exact name (and version) of word-processing software you used (e.g., MS Word and
- In addition to the file(s) of your manuscript
created by your word-processing software, we sometimes need ASCII file
conversions of the manuscript (particularly if not created in MS Word). If you
(or your typist) do not know how to convert/save to ASCII format, you might
consult one of your computer guru friends for assistance. He or she can show you
how to convert your files and can also help you confirm that the ASCII
conversions actually occurred. ASCII is a universally convertible format for use
when nothing else works; although ASCII files contain all of the text in your
manuscript, they do not include the format information or control codes (e.g.,
centering, bolding, etc.) that is available when we convert from documents
prepared with an acceptable word-processing program. Therefore, we will use the
file(s) from your word-processing software if we can convert them. If you are in
doubt about whether your files can be converted, please send us a sample text
file and we'll try to convert it.
consider your proposal, our editorial staff needs:
following information on each author/editor: Name, Address, Home & office
telephone numbers, fax number, email address.
CV or resume for each author/editor.
this is an edited work, include potential contributors, their professional
positions, and other pertinent information on their proposed
number of double-spaced pages for your manuscript.
suggested titles for your final book.
describe the objectives of the proposed book.
special expertise do you have on this topic? (Include information from your CV,
a description of your training and experience in the topic area, information
about any workshops, teaching, and/or supervision where you have presented
materials similar to the contents of your proposed book, etc.)
overview of the topic in general and why this book is needed. Think of the
blurbs on the back or inside flaps of books.
discussion of your overall approach and why/how this addresses the pressing need
- An annotated
table of contents or outline of the
book. Write a paragraph about what you will cover in each chapter. (e.g., "One
of the biggest problems facing blah, is
blah. This chapter presents practical, yet often overlooked strategies
sample chapter. It's a good idea to write a chapter from the middle of the book
because it will be more representative, and it is usually easier to write the
first and last chapters after you've written everything else, so you know the
key themes and direction of the book.
else have you published? (Although previously unpublished authors are welcomed,
the editor would like to review a sample of your writing on this or a related
topic. If previously published articles are not available, please submit a
workshop or course handout or similar materials.)
is essential that you follow the guidelines of the current Publication Manual
of the American Psychological Association in your writing.
the names, titles, and addresses of at least five persons you know who are
knowledgeable regarding the topic of your proposed book but are not close
colleagues/relatives of the author(s). If we accept your proposal, we may ask
you to contact these individuals for reviews or brief comments on the manuscript
(PRP will arrange to send them galley copies). With their permission, we may use
their reviews/comments as advertising blurbs. Please try to list individuals who
have high name recognition or titles of prestige in the area.
similar works have already been published?
will your book be different and what new information will it contain?
do you feel will buy your book and why? (Be as specific about potential buyers
as possible.) If possible, discuss both the market and need Numbers are good
here, if you have them (e.g., "Eight million people suffer from X ").
many potential buyers do you believe there may be?
what professional organizations/groups would potential buyers belong?
professional publications would potential buyers most likely read (Be very
specific regarding journal titles, publishers, book review editors, etc.)?
the proposed book have any potential as a textbook? If so, for what courses (Be
as specific as possible)?
discussion of the competition. Look up on Amazon.com to find similar books
published in the past five years or so. Don't say "There is nothing like this!"
Publishers need comparables to decide whether your book will sell. Be polite
discussing other books. Acknowledge their strengths, but also mention the
weaknesses which make them less useful than your book. Depending on how many
comparable books you find, you can make a big list, several lists of different
types of books, or a short paragraph description of each book. You will
definitely want to open with a general discussion, saying something like, "There
are 10 books that have been published on this topic in the past five years. All
of them do blah, blah, and blah. Some of them do blah and blah,
but none of them offer the blah, blah, and blah that the proposed book
does." You'll also want a closing statement, along the lines of "In summary,
blah is a topic that has garnered considerable interest, but, to date, no
book has blah. The proposed book improves upon previous books by blah,
blah, and blah."
discussion of your personal and professional marketing plan. What can you do to
help sell this book? Be specific. Do you give a lot of talks? Do you have a lot
of graduate students you can require to buy the book? Do you have access to
mailing lists? Will you write articles on this topic? Do you attend big events
where you could sell the book? Do you have a blog/column/newsletter with lots of
readers? Are you affiliated with a well-known university/center/organization?
What organizations and groups (such as APA divisions) do you belong to that can
announce or review your book in newsletters?
in mind that publishing is a BUSINESS. Publishers want a SALEABLE BOOK, not just
knowledge for the sake of knowledge. Work hard on your proposal and sample
chapter to make sure that they present a convincing argument for the saleability of your book.
send these materials to Lawrence G. Ritt, PhD, Professional Resource Press,
P.O. Box 3197, Sarasota, FL 34230-3197. If you have any questions or need additional
information before you submit your book proposal, please do not hesitate to
contact Dr. Ritt at email@example.com or by phone at
brief checklist is designed to call your attention to common author oversights.
We suggest that authors read it before they begin work on a manuscript and again
before the material is submitted for publication. You may wish to include
additional items to remind yourself of issues that should be addressed before
you submit your manuscript.
the manuscript complete, including all chapters, forms, figures, and so on?
Missing items should be detailed in the cover letter that accompanies your
the manuscript neatly typed in double-spaced format, with ample margins for
questions and editorial comments on all four sides?
you carefully proofread the entire manuscript for clarity,accuracy, and completeness?
the manuscript well-organized with appropriate headings and subheadings?
you carefully checked to make sure all necessary references are included in the
all references cited according to the current Publication Manual of the
American Psychological Association with complete journal names instead of
you obtained written permission to use previously published material, including
tables and figures? Permission forms for reprinting materials should be included
with the manuscript.
all possible identifying information been changed in case examples? Do you have
necessary permissions in your files to cite case examples? Do you have necessary
permanent forms included in the manuscript?
three good copies of the manuscript carefully wrapped in a cardboard box or
Tyvek envelope suitable for shipping?
you kept at least one complete copy for your own records to protect against loss
in shipping and to answer editorial queries?
you included an electronic copy of your complete manuscript?
the editor and the Sarasota corporate office have your current address, phone
number, fax number, and/or e-mail address?
STEPS TO A PUBLISHED MANUSCRIPT
a small publisher, we approach the task of developing and producing a book with
some flexibility. At the same time, we must emphasize the importance of staying
on schedule. We need an author's help to keep the process timely and on track.
- Author submits prospectus and questionnaire for PRP
review. If accepted, signing
of a contract that specifies mutual responsibilities and
prepares his or her manuscript.
of completed manuscript to your PRP editor.
review of manuscript for completeness. The editor may return the manuscript to
the author for revision.
editor submits the edited/revised manuscript to the managing editor in Sarasota.
Copy editing of manuscript by PRP staff insures appropriate and consistent
of the copy edited manuscript by PRP, as well as revision of manuscript as
submitted by the author.
returned to author for queries, corrections, and possible revisions responsive
to concerns raised by the copy editor or managing editor.
and revisions entered on PRP computers using type-setting
manuscript returned to author by the managing editor for proofreading and
corrections entered on PRP computer, preparatory to production of final
page proofs of manuscript returned to author for preparation of an
index/indices. Note: This step is not required for titles in the
Practitioner's Resource Series.
- Seeking Prepublication reviews.
of book in its final form.
times, this process may be modified. To keep the process on schedule, it is very
important that authors set aside time for prompt correction of edited
manuscripts and for preparation of any required index/indices as soon as the
other work is completed.
2012 by Professional Resource Press.
No reproduction, duplication, or dissemination is permitted without explicit
written permission from Professional Resource Press.
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